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Instead of $277K on digital ads that no one clicks through, imagine spending $100K on segmentation research that guides every piece of content, ad, and campaign you build.

Many frustrations can be alleviated with better strategies, processes and tools.

The workforce today spans multiple generations, including Baby Boomers, Gen X, Millennials, and Gen Z, each with different expectations.

A large proportion of senior marketers report that they are not effectively generating high-quality leads.

Understanding your existing customer base is one of the most powerful ways to generate more leads.

Start by refining your lead qualification process today and watch your sales soar.

By showing the benefits of a research-driven approach, you’ll create a strong argument for why this method provides high quality leads.

Companies need to foster stronger collaboration between marketing and sales and refine lead generation strategies.

Effective demand generation is a collaborative, data-driven effort.

According to a 2020 Gartner survey of CMOs, around 60% of CMOs reported that they were not effectively generating demand.